I did not put Joe Mettle ahead of all gospel artistes in Ghana – OB Nartey
Written by Princess on May 23, 2020
Radio presenter cum gospel artiste, Kwame O. B Nartey, who has been described by many as the orchestra of the seeming rift between two Gospel artistes has clarified his earlier statement which has caused the uproar.
According to OB Nartey, he never put Joe Mettle ahead of all gospel artistes in the country.
Clarifying his statement, he told ‘The Spectator’ that it is unfortunate that his earlier comments had resulted in a public attack.
“I did not make a comment that seems to place Joe Mettle ahead of other artistes based on their artistry or music,” he said.
For him, he only sought to put Joe Mettle’s branding and promotion into perspective, in that the artiste had implored the right elements of marketing to make his brand appealing.
For him, if there is any call for international recognition and gigs, Joe Mettle would be the first to come to mind, due to his brand positioning, and this was not intended to look down on others.
“It is an industry we are growing if someone implores the right marketing mix to project his brand to the global platform, it is in the right order emulate and not be misconstrued,” OB Nartey said
“I had no intention to ridicule others, it would be better for them to understand the question I was asked. I would beg everyone to listen to the context rather than make generalize the whole issue”.
For him, promotion and branding are very key in gospel music, it gives an identity to the artiste and makes them distinct from others.
There has been some misunderstanding on the gospel music front, as some comments attributed to Kwame OB Nartey has sparked some sharp rift, which led to an outburst from ” Obi Nyane Me” hitmaker, Patience Nyarko.
Speaking on Onua FM’s “Anigye Mmre”, Patience stated that, for OB Nartey to put Joe Mettle above other Gospel Artistes was an insult, adding that Joe does not deserve the hype.
This has generated heated debates in the gospel music industry with others backing the Patience Nyarko’s reaction, whereas some circles have expressed disapproval for her attacks on Joe Mettle’s brand.